At PayU India, our goal is to offer the country's businesses & consumers with financial services & products they need to thrive. We are a part of Prosus, a global consumer internet group and one of the largest technology investors in the world.
About PayU For Startups
PayU for Startups is a growth-focused program designed to support early-stage startups with scalable payment infrastructure, expert guidance, exclusive benefits, and access to a strong fintech ecosystem—helping founders build, launch, and grow faster.
Seamless Onboarding
Priority Onboarding & Dedicated Support Access
Best-in-class Payment Products
150+ Payment Options, Secure and API-Ready
Rewarding Startup Perks
Benefits worth upto ₹1Cr*
Expert Consulting
1:1 Consultation for GTM, Fundraising & more
Thriving Founder Community:
Exclusive Circles for Networking
Startup Republic
India is home to the world’s 3rd largest startup ecosystem, with powerful founder stories emerging from every state and UT—not just metro cities. This Republic Day, inspired by Vasudhaiva Kutumbakam, we spotlight 36 D2C founders from 28 states and 8 UTs, celebrating India’s diverse and unstoppable entrepreneurial spirit. As Startup India marks 10 years, PayU proudly powers these founders with seamless payments, helping them focus on growth. Celebrating 36 Entrepreneurs from Every State and Union Territory